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Digital Influencers

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I had the opportunity to facilitate a training session on content monetization at the Aga Khan University’s Graduate School of Media and Communications in Nairobi. The participants, from various parts of East Africa, are currently attending Masters Degree Programs at the University. My session was a key part of their

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It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

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Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that

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