Brandscape’s 15th Brand Forum: “Branding, what are the new realities”.
Sometime last month I attended the 15th edition of Brandscape’s Brand Forum at Blanco’s in Hurlingham, Nairobi. The forum brought together marketing and branding enthusiasts to discuss matters shaping brand direction and strategy. The forumâ€™s theme was “Branding, what are the new realities” which went further to explore the changing
Now that Kenya’s “Makmende” is global, who owns the brand?
What a week its been! Kenya and the world have been flooded by the Makmende phenomenon. The first Kenyan super hero as seen in the “ha-he” music video by Kenyan boy band “Just A Band”. Makmende has taken on a life of his own, quite literally. People all over the