This past Wednesday, the Sarit Expo Centre hosted a panel discussion for the launch of Farayi Ziswa’s book, “Selling to Informal Markets.” Moderated by a previous podcast host, the panel featured industry experts discussing the significant role of Africa’s informal retail economy, which is estimated to comprise 21 million outlets. Key insights included the importance of cash flow, direct relationships with retailers, and the comparative speed of payments in informal trade. The panel underscored that the real opportunity lies in recognizing and engaging with the informal market, advocating for a shift in corporate strategies to adapt to these dynamics.