Article
Social Media Redefines Brand Engagement.
This is an article I wrote that was published in this week’s East African Newspaper. You can read it here or the full unedited version below: Shh…listen…your customers and prospects are talking about your brand. Can you hear them? Its happening right now, even as you read these words. They
When technology fails us…
This is an article I wrote about what happens when technology fails us that was published in this week’s edition of the East African Newspaper. You can read it here>. Below is the full unedited version: There is a famous adage known as Murphy’s Law, which states, “Anything that can
We have the demand for local content, why not upload it?
This is an article on the rise of (digital) local content in East Africa that I wrote and was published in this week’s edition of the East African Newspaper. You can read it here>. Below is the full unedited version: It seems that lately everyone has been talking about digital