At the end of 2012, Africa had over 750 million active mobile subscribers. This number continues to grow year on year and Africa is also the fastest growing mobile consumer market in the world. It stands to reason that this is a very interesting market for mobile marketing services since the

I’m not sure when it happened, exactly, but digital marketing is suddenly hot in Kenya. It was not too long ago that I did a two part article here on this blog complaining about how local Ad Agencies did not “get” digital marketing and were more often than not going

I have just seen the above new Nike/Tiger Woods YouTube Ad that was released a couple of days ago online in anticipation of Tiger’s return to competitive golfing at this weekend’s Masters. This follows an almost 6 months hiatus whereby Tiger extricated himself from the game after shocking revelations of