This is a presentation I gave earlier today at the Mobile Web East Africa 2013 Conference during the mobile marketing focus day. The aim of the presentation was to elaborate the means to get the building blocks right – from concept and construction for mobile (web) marketing campaigns. Is it all

At the end of 2012, Africa had over 750 million active mobile subscribers. This number continues to grow year on year and Africa is also the fastest growing mobile consumer market in the world. It stands to reason that this is a very interesting market for mobile marketing services since the

I’m what you would call a veteran of sorts as far as the Internet in Kenya is concerned having worked for over 15 years in the space in a myriad of companies doing all sorts of Internet things. You could say I know a thing or two about how it