The ‘Clunky’ E-Commerce User Experience (UX) Problem In Kenya & What To Do About It.
One of the great legacies of the COVID-19 pandemic in Kenya and many other emerging markets globally is that digital transformation happened at scale within an incredibly short timeframe. Personally, as someone who has been a digital marketing and technology entrepreneurship practitioner for close to three decades, the pandemic essentially
Ando Makes A QR Code The ‘Hero’ On Its Billboard & Why This Matters For Advertising Impact & Measurement.
Earlier today, during a ‘billboard surfing’ session in Nairobi’s Lavington suburb, I spotted this one by Ando, a leading food delivery business that has a myriad of digital-only Quick Service Restaurant (QSR) brands as well as several physical restaurants in Nairobi. As mentioned in previous posts from my billboard surfing
Insurance in Transition: A Social Media Cheat Sheet for Insurers in Kenya
In the December 2025 edition of the Journal of the Association of Kenya Insurers (AKI), I had the opportunity to contribute an article titled “A Social Media Cheat Sheet for Insurers.” It forms part of a broader theme — Insurance in Transition: Navigating Change and New Realities — and captures a moment many in