This is an article I wrote on the growth of mobile marketing in Africa that was published in this week’s edition of the East African Newspaper. You can read it here>

Its always interesting to see how ALL of Kenya’s four mobile networks regularly seem to adopt a “me too” strategy for their various special services. Often, these are price-driven offers that generally serve to grow customer base or service utilization for a limited period of time before reverting to regular

Barcelona, Spain – With a great user experience, an aggressive global rollout plan and a focus on local relevance, Nokia truly put its services on the map and the strong momentum continues. Our recipe for success has some pretty simple ingredients: delighting consumers. Yes, we are in more places, serving