Yesterday afternoon I met Stefan Magdalinski for coffee at the Nairobi Java (Junction Branch). Stefan is the CEO of Mocality, a mobile-based and crowd-sourced business directory that has been operating under the radar in Kenya. Mocality operates out of Cape Town in South Africa but has been deliberately launched in

Sometime last month I attended the 15th edition of Brandscape’s Brand Forum at Blanco’s in Hurlingham, Nairobi. The forum brought together marketing and branding enthusiasts to discuss matters shaping brand direction and strategy. The forum’s theme was “Branding, what are the new realities” which went further to explore the changing

In the late part of last week, both Orange and Safaricom in Kenya posted full page ads in the national newspapers promoting their own versions of DSTVmobile offers. Both ads are clearly targeting the impending South Africa’s Football World Cup that starts in June 2010 to boost sales. Previously, only