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The OneApp Social Media Crisis Playbook Safaricom Needed & The Seven-Point Plan That Can Turn It Around
Today, two weeks after launching My OneApp to considerable fanfare at the Decode 4.0 developer summit, Safaricom has issued a formal public apology. It appeared on their Twitter/X and Facebook pages this afternoon. It acknowledged poor experience. It called out roaming and diaspora customers specifically. It noted the particular unfairness
How TouristTap Could Transform Digital Payments For Kenya’s Informal Tourism Stakeholders
I was at the JW Marriott in Nairobi this morning for the official Kenyan Government recognition launch of TouristTap — Craft Silicon’s cashless payments mobile app for international and domestic tourists — and I came away more convinced than I expected to be. What began as a smart fintech proposition solving a specific friction
A GA Insurance Billboard Surfing Session Inspired By Old(er) Hollywood Movie Hits
The creative team behind GA Insurance’s marketing campaigns has gone full Hollywood with “Honey, I Sued the Company” — a clever, unmistakable riff on the classic 1989 Disney film Honey, I Shrunk the Kids. The visual language is immediately recognizable: the oversized dog, the man with the distinctive red-framed glasses