Billboard Surfing on Nairobi’s Ngong Road: A 2-for-1 Lesson in Brand Trust, Co-Branding & Digital Channel Integration.
Stuck in traffic on Ngong Road a couple of days ago, I got a 2-for-1 ‘billboard surfing’ session that turned into a marketing insights opportunity — courtesy of two very different brands, On the left is Charged, what appears to be a new energy drink in Kenya. The billboard is
I (Finally?) Used Airtel Money & It Completely Changed How I Think About M-PESA & Safaricom
There is a certain irony in the fact that it took Safaricom’s own My OneApp (OneApp) launch to finally push me into using Airtel Money seriously. For months — since December 2025, to be precise — I had an Airtel Money account sitting dormant on my phone, activated somewhat on a whim when I
Faiba Leads. VGG Connect Owns Latency. Safaricom Sits Third Despite Its Market Dominance: A Four Year Analysis of Kenya’s Fixed Internet Market Using nPerf Barometer Data
I have been covering nPerf’s annual barometer of fixed internet connections in Kenya since September 2022, when I first wrote about their findings covering the period from July 2021 to June 2022. That first report landed in my inbox and immediately struck me as one of the most useful pieces