In the first part of this post, I was basically trying to describe what I see as the current status quo that the typical Kenyan Ad Agency is in the context of Internet Marketing. Basically, its not a pretty picture, but not totally bleak. Going forward, the way I see
I have been professionally engaged in building, managing and marketing web solutions for over a decade so I can say with some authority that Kenya’s Ad Agencies are about to get a serious reality check as a result of the growing importance of Internet marketing. Why do I say this?
According to a report by Leo Cendrowicz on THR.com, online advertising is expected to grow by 23% this year to $43.3 billion. This is in direct contradiction to the slowing glocal economy as a result of the current financial crisis in the US, Europe and parts of Asia. Ultimately, this