According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing

Here is a link to the blog posting on the inaugural skunkworks@innovation event. I did’nt manage to attend to the full event but there are lots of presentation downloads that show how advanced and exciting the Kenyan ICT scene is getting.