By now, we all pretty much know what a domain name is – we see them everyday as we go online and use web sites to access information, products and services. Domain names such as yahoo.com, cnn.com, nationedmedia.com and google.com have become very much a part of our everyday lexicon.

Having been in the Internet industry for the better part of ten years, one of the questions I am continuously asked by our clients is how they can achieve high rankings on search engines for keywords that are relevant to their business. This is one of those questions that is