{"version":"20240116","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":8371,"url":"https://moseskemibaro.com/2026/04/12/billboard-surfing-on-nairobis-ngong-road-a-2-for-1-lesson-in-brand-trust-co-branding-digital-channel-integration/","url_meta":{"origin":8274,"position":0},"title":"Billboard Surfing on Nairobi’s Ngong Road: A 2-for-1 Lesson in Brand Trust, Co-Branding & Digital Channel Integration.","author":"Moses Kemibaro","date":"April 12, 2026","format":false,"excerpt":"Stuck in traffic on Ngong Road a couple of days ago, I got a 2-for-1 'billboard surfing' session that turned into a marketing insights opportunity \u2014 courtesy of two very different brands,On the left is Charged, what appears to be a new energy drink in Kenya. The billboard is large,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/ChargedSmirnoff-1.png?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/ChargedSmirnoff-1.png?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/ChargedSmirnoff-1.png?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/ChargedSmirnoff-1.png?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/ChargedSmirnoff-1.png?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7876,"url":"https://moseskemibaro.com/2026/01/02/ando-makes-a-qr-code-the-hero-on-its-billboard-why-this-matters-for-advertising-impact-measurement/","url_meta":{"origin":8274,"position":1},"title":"Ando Makes A QR Code The \u2018Hero\u2019 On Its Billboard & Why This Matters For Advertising Impact & Measurement.\u00a0","author":"Moses Kemibaro","date":"January 2, 2026","format":false,"excerpt":"Earlier today, during a \u2018billboard surfing\u2019 session in Nairobi\u2019s Lavington suburb, I spotted this one by Ando, a leading food delivery business that has a myriad of digital-only Quick Service Restaurant (QSR) brands as well as several physical restaurants in Nairobi. As mentioned in previous posts from my billboard surfing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/01/20260102_152346-scaled.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/01/20260102_152346-scaled.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/01/20260102_152346-scaled.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/01/20260102_152346-scaled.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/01/20260102_152346-scaled.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8375,"url":"https://moseskemibaro.com/2026/04/13/a-ga-insurance-billboard-surfing-session-inspired-by-older-hollywood-movie-hits/","url_meta":{"origin":8274,"position":2},"title":"A GA Insurance Billboard Surfing Session Inspired By Old(er) Hollywood Movie Hits","author":"Moses Kemibaro","date":"April 13, 2026","format":false,"excerpt":"The creative team behind GA Insurance's marketing campaigns has gone full Hollywood with \"Honey, I Sued the Company\" \u2014 a clever, unmistakable riff on the classic 1989 Disney film Honey, I Shrunk the Kids. The visual language is immediately recognizable: the oversized dog, the man with the distinctive red-framed glasses\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/GAInsuranceBillboardApril2026.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/GAInsuranceBillboardApril2026.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/GAInsuranceBillboardApril2026.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/GAInsuranceBillboardApril2026.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https://i0.wp.com/moseskemibaro.com/wp-content/uploads/2026/04/GAInsuranceBillboardApril2026.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}]}