This blog post features a follow-up video interview I had earlier this week with Joshua Mwaniki, the Country Manager for Mocality which is an online and mobile web business directory. I had the opportunity to interview Joshua back in May 2010 together with the Mocality’s CEO Stefan Magdalinski who works out of Cape Town, South Africa – you can read the blog post for the same here>

Mocality has grown significantly over the last six months or so and currently has over 70,000 Nairobi businesses listed. This is no mean feat considering that even Nyama Choma businesses are listed as well! Its truly about getting all businesses listed including very small businesses that makes Mocality such a large and in-depth business directory.

As blogged here in May 2010, Mocality uses an innovative crowd sourcing model to obtain its listings through Mocality Agents and in the field. Mocality Agents are armed with mobile web enabled handsets to collect accurate business listings which are then verified. In addition, Mocality also geo-codes businesses so that they have accurate GPS coordinates. Mocality Agents are also paid via Safaricom’s M-Pesa mobile money service which makes payments efficient and effective.

In December 2010, Mocality is expanding its businesses listings from just Nairobi to Mombasa, Kenya’s second largest city. Thereafter, they have plans of expanding throughout Kenya and to the rest of the African Continent. Below is the full interview with Joshua.