Kenya Wine Agencies (KWAL) goes online.
Kenya Wine Agencies Limited who are also popularly known by their acronym “KWAL” launched their web site this week at http://www.kwal.co.ke. KWAL is a leader in Kenya for the procurement, production, packaging and marketing of a wide range of selected quality alcoholic and non-alcoholic beverages. KWAL operates in most of Kenya’s cities and large towns. Some of the well-known beverage brands that they handle in Kenya include Tropical Breeze Ice, Afrikoko, Amarula, Beefeater, Chivas Regal, Martell and Martini.
The KWAL web site is the company’s first foray in internet marketing. KWAL selected Dotsavvy to implement the web site, the scope of which included creative design, information architecture, content management system integration, content re-purposing and internet marketing.
The second phase of the project is the integration of an e-commerce capable online catalogue and shopping cart so that retailers and customers can make online orders and also pay for them. The second phase will also include an aggressive internet marketing campaign though search engines and other relevant channels.The web site is expected to become a cornerstone of KWAL’s overall marketing and customer service efforts. Enjoy browsing KWAL responsibly!
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16 Comments
Another one under Dotsavvy belt. Way to go.
I call these the phonebook websites… Dotsavvy has been churning out these phonebook websites without real strategy and I feel as though these initiatives will just be short changed later.
We are not applying any strategy to all our web deployments and its sad because a lot of cash and resources are being aligned to facilitate the web for these few brave Kenyan companies.
Some key issues – the site is probably hosted in Kenya because its super slow even on my OC network at work in San Francisco.
Second is whats the overall objective here? What is an average user supposed to get from this online initiative? Why arent we connecting the brands with the consumers somehow online? If there is no way to do so then why have an online presence anyway? And when you talk about ecommerce what are we talking about here? That we hope locals in Kenya will purchase KWAL products from the internet?
We talk about web marketing and online marketing what corner stone is this? how is this website going to increase or improve their overall quarterly gains? Can you shed some light into that because its hard for me to rationalize that initiative with any online goals. To me its a brochure website – which means its serves the purpose of letting the Kenyans or businessmen in the diaspora that KWAL exists – that simple.
hi leo,the basic fact that u are talking about it,seems it has reached on the feedback stage so thanks to you they now know their is an intrested party.
second u talked about average user,acording to me with my interaction of sales and marketing ie airtel,safaricom and then startimes.all customers are important and you should not rely on you thinking to say average,if average is to go by then you should know that the average mobile owner has 87% internet acess directly or indirectly.thank you
Leo, your comments whilst well meaning are overly harsh. Consider the fact that most organizations in Kenya are just getting online for the very first time. Therefore, there is a need to gradually build up their online presence to what can be expected as the norm in more developed markets like the US where you currently reside. It is quite simply impossible to do it all at once.
I have been helping organizations build web sites for over a decade and what I can tell you is that the adoption curve is very gradual, even when we propose truly fantastic possibilities – most clients want to take the practical and pragmatic route. Trust me, we are more than interested in advancing the solutions we offer but we have to keep pace with the marketplace.
On the issue of the site being slow, your right, its hosted in Kenya which is the choice the client made to use their current ISP. Dotsavvy normally hosts in North America. However, with the undersea cables making landfall in June 2009, this could change the scenario substantively.
Whatever the case, whatever anyone says, Kenya is still one of the better markets in Africa where quality web solutions can be found and Dotsavvy is one of the companies that is making good progress, all things considered.
please note and investigate. some of your popular brands of whiskies is being blended with hard liquer being manufactured at Gichuhi Top Hill Bar, in wangigi and being sold as your product. The cheap liquer being manufactured there has a name “viva” with a logo of a standing masai moran. It is very disheartening for us who enjoy your brands of whiskies. We are helpless. When you take the following morning you are smelling like a skank and are unable even to wake up. Please help to save us and your quality products
I like your brand of Milano Rosso. I do my purchases mostly from Nakumatt Nyali for the wine. Of late, i procured some from a licensed dealer in town whose labeling is skewed. The seal is offline, the main label on the bottle is poorly aligned. To cap it all, the label is not glued fully on to the bottle ends. It appears as if it was done in a hurry. I am a senior Pharmacist. All these means the product is a counterfeit! if not fake.Batch number is L07410 2W002669(the ink fades off). Computer label is6161100420137.
Hi i usually like to shop online as i don’t always have time to come to your stores that have your wines often, could you please put your wines on a Kenyan online site so that during my work breaks i could take a look and maybe purchase them and get them delivered now that valentines is around the corner. Shade.co.ke is a site i check out a lot. Thanks
Hi sir, i am on a different business and would like you to connect me with teh right contacts: the person in charge of your KWAL farms. i have interesting business to discuss with them.
Hello sir,
am a small scale farmer doing strawberries and would like to connect to your purchasing and production departments. Of more interest is to know whether you use strawberry flavours or the natural fruits.
Kind regards
James
@james please contact KWAL directly on http://www.KWAL.co.ke
Please send me your current price list.
I want to start a small wines and spirits shop at in nairobi at umoja estate ,kindly provide me with your current price list
pliz send me your current price list
Congratulations for going social. I am sure alot of your potential and present customers have been provided with a platform for chatting woth you one on one as well as providing you with direct feed back. And this in return will go a long mile in a wholesome development and improvement of your service, thereby improving your market share and precence. Kudos my brother.
who’s the owner of kenya wine agencies limited ?
companies that produce wine in Kenya ?
varieties of sherry in Kenyan mar?
I need assistance.
I want to start wines and spirits shop in nairobi ,kindly provide me with your current price list.