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Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though

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In this edition of the Pure Digital Passion podcast, I had the pleasure of having a quick catchup with Farouk Ramji, the CEO of Mawingu, Kenya’s largest ISP dedicated exclusively to rural and peri-urban markets.  Our last conversation was in October 2022, and since then, Mawingu has experienced remarkable growth

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This past week I attended Airtel Kenya’s media event where they provided a raft of announcements around their 5G Internet business. I have been a huge fan of Airtel Kenya’s 5G offerings since they launched in July 2023 as I saw it even then as being highly disruptive to the

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