Orange Kenya simplifies its data bundles.
• Users of Orange wireless internet will now have simplified bundles on either GSM or CDMA platforms
• Price of 1GB and 20 GB on Internet Everywhere 3G+ reduced to KSh 750 and KSh 7,990 respectively
Orange wireless internet customers will now enjoy simplified data offerings as part of the firm’s recent bundle alignment, which will see customers have the same data bundles and prices across all Orange networks.
The alignment, meant to achieve uniformity, has seen Orange harmonise its bundles and of the company will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB.
“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.
Ghossein added that the company was already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network. As part of the alignment, while maintaining the unlimited nature of its weekly bundle on Internet Everywhere 3G+, Orange has made an upward adjustment in the price of the 7 days unlimited bundle from KSh 990 to KSh1,200.
“While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein added
As regards mobile internet services, Orange has also made a marginal increase in the price of its Daily unlimited bundle from the current KSh 39 to KSh 50 The price adjustments take effect on 23rd October 2012.
“Orange has so far invested KSh 20 billion in building a robust mobile network in the country and in the coming months we intend to invest a further 3 billion shillings in order to expand our network further,” Ghossein said.
Despite the adjustments, Orange still maintains the most attractive proposition in the market through its versatile internet offers and high quality of service. Only just recently, the company was termed as having the best voice quality as well as the best 2G and 3G data speeds in Nairobi by the Consumer Federation of Kenya, in a quality of service study, conducted by Phimetrics Audit Services.