Mocality, Kenya’s largest online and mobile business directory launches Daily Deals and Mobile Apps.
Mocality, Kenya’s largest online and mobile business directory with over 130,000 businesses listed to-date is entering the online daily deals space by next week. Globally, online daily deals are dominated by the likes of Groupon, which has an impending IPO in the US and LivingSocial, which has recently launched in South Africa.
The most compelling aspect of Mocality expanding its offerings beyond its core online and mobile business directory listings is that it is able to leverage its reach in terms of businesses listed (all 130,000+ of them) as well as it’s over 10,000 active agents on the ground listing businesses nationwide.
This “mix” of Mocality agents and businesses means that it has two key factors that give it the ability to scale up in Kenya’s online daily deals space very quickly, and probably, very easily. 10,000 agents who can sign up daily deals from businesses all over Kenya whether they are a part of the Mocality business directory or not. Secondly, 130,000+ listed businesses in the Mocality directory means that it has an ever growing number of prospective customers ready to sign-up for daily deals. It’s a potent mix indeed!
On the flip side, Mocality is not the first business in the online daily deals business in Kenya. The nascent online daily deals space has to-date been dominated by Rupu and Zetu with varying degrees of success. Personally, I have only ever purchased one daily deal via Zetu and it was a relatively easy and pain-free process. Ironically, I forgot to remit my deal in time even though I had paid for it via mobile money a few weeks earlier – I wonder how many other people do the same forgetful thing!
Below is a video interview I had with Joshua Mwaniki who is the Country Manager for Mocality in Kenya on the impending launch of Mocality Deals. In addition to the deals, Mocality recently also launched mobile apps for both Apple’s iOS (i.e. iPhone, iPad and iPod devices) on the App Store and Google’s Android on the Google Market. Enjoy the interview!