Samsung Africa Conference 2011 comes to Nairobi, Kenya.
This is excellent news and I only just found out today its happening next week.Â Samsung is hosting the second edition of its Africa Conference in Nairobi, Kenya. I attended the first edition of the same last year in Johannesburg, South Africa and its a dazzling 5-day continental business extravaganza that any technology enthusiast would love to attend. The event showcases the latest Samsung innovations across all its many product categories. Below is the full press release for the same that I received today:
Largely buoyed by its growing success in the African continent, global consumer electronics manufacturer Samsung Electronics will next week host its second Samsung Africa exhibition in Nairobi Kenya. The five day conference will be staged at the Kenyatta International Conference Centre. The inaugural event was staged last year in Johannesburg, South Africa.
Samsung Electronics Africa President, Mr. Kwang Kee Park, disclosed that as part of the firm’s continental growth strategy, Samsung will be focusing on Africa’s top 10 economies, which together generate 79 percent of the continents wealth and house almost 47 percent of the population.
“Alongside Kenya, Samsung’s key focus countries will continue to be those with large and growing populations, such as South Africa, Nigeria and Sudan,” said Mr. Park. Speaking in Nairobi while confirming the local office’s readiness to host the Samsung Africa Forum 2011, Samsung Electronics East Africa Business Leader Robert Ngeru reiterated the conventions importance describing it as Africa’s premier consumer electronics and related products business convention.
At this year’s Samsung Africa Forum, Ngeru confirmed that Samsung Electronics will be stepping up to showcase innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology. This year’s forum, Ngeru disclosed will comprise key media, customers, distributors and top Samsung executives and government officials.
“Through Samsung Africa Forum 2011 here in Nairobi, our aim is to promote co-operation, innovation and the exchange of new ideas in technology with hundreds of delegates set to attend the major convention next week,” Ngeru explained. And added, w.”the Samsung Africa Forum is also an occasion to market and
showcase Kenya on the global map given the hundreds of media corps who will also be attending this forum alongside hundreds of major traders from across Africa, Middle East and the Orient.”
Founded in South Korea 42 years ago Samsung Electronics has carved a niche as the global leader in digital media and digital convergence technologies. With a solid presence across the globe, Samsung Electronics has continued to innovate and is currently using the Samsung Africa Forum as a flagship platform to develop its African market potential.
Recent market penetration efforts in the continent have helped to shore up Samsung’s market positioning where it’s now ranked as the African market share leader in the broad consumer electronics category, including being the No. 1 brand for TV’s and SBS Refrigerators.
Plans are also underway to achieve leadership in other categories, including mobile phones, washing machines and air conditioners, through
Samsung’s innovative product lineup, enhancing in-country marketing including alliances with retailers such as Nakumatt locally, strengthening distributor infrastructure, as well as tightening and improving supply chain management.