An Interview with Joel Nyarunda of Mzoori.
I actually met Joel of Mzoori some months ago at one of the MobileMonday meetings. He struck me as a highly passionate and determined person about this online business he co-founded. I had been in touch with him, on and off, since then to organize an interview on what Mzoori is and what their plans are. Finally, below is what we discussed:
What is Mzoori?
“Mzoori” has the meaning of being nice, good or beautiful. The name is founded on the swahili word “mzuri” making the two homophones as they sound similar and have equivalent meaning. Mzoori was established in October 2009 as a merger of two web businesses: OnlineDuka Co. Ltd. (www.onlineduka.com) founded in 2006 and Tipsonline Ltd. (www.tipsonline.biz) founded in 2005. Mzoori offers innovative web and mobile solutions for businesses and people in East Africa to sell their products and services online.
How did Mzoori start?
Before establishing Mzoori, the founders did surveys and research to find out what exactly the need out there was for a service such as mzoori.com. After surveying over 200 businesses and about 1,000 individuals, it was apparent there was a need for an integrated e-commerce and advertising service on mobile and PC web for East Africa. To-date, Mzoori has over 7,000 registered users and close to 500 businesses listed.
Who are the founders behind Mzoori?
The founders of Mzoori are Wilfred O. Mainye, Mogaka Mwencha and Joel A. Nyarunda.
Where do you see Mzoori in 2 to 5 years?
We are a company and brand that is aspiring to be a world-class entity in innovation and service delivery for Africa. In the next two years, we plan to scale up and sign-up over 10,000 businesses and over 100,000 users.
How is Mzoori different from the competition?
Mzoori stands out from competition in a number of ways. We are firstly building a brand that will stand out in the marketplace for quality. We are also innovating a new way of shopping called “social shopping” where buyers and sellers can engage online and shop collaboratively and interactively. Mzoori is also working towards a fully e-commerce enabled meaning that businesses can sell their products and services directly from our web site.Â We have also put measures into place that ensure safe and high quality transactions happen via Mzoori.