Safaricom responds to Zain and YU with the lowest call rates in Kenya.
It was inevitable after Zain and YU lowered their call and SMS rates in Kenya dramatically last week as posted on this blog. Therefore, in a move that is likely to retain Safaricom’s 16+ million subscribers it today launched a new promotional tariff that will see its subscribers call from as low as Kes. 2.00 per minute. Safaricom’s new tariff represents the lowest calling rate (currently) on any mobile network operator in the Kenyan market.
Under the new tariff called “Masaa Tariff”, Safaricom customers will be able to make calls within the network at between Kes. 2.00 to Kes 4.00, depending on the value of their last top-up. Calls to other networks will cost Kes. 3.00 to Kes 5.00. Subscribers who buy airtime worth Kes. 100.00, Kes. 250.00, Kes.500.00 or Kes 1,000.00 will be able to make on-net calls at Kes. 2.00 per minute, while the off-net rate will be Kes. 3.00.
On the other hand, airtime purchases worth Kes. 5.00 or Kes. 10.00 will have a discounted flat rate of Kes. 5.00 for both calls terminating within and outside the Safaricom network. Subscribers who buy airtime worth Kes. 50.00 will now pay Kes. 3.00 a minute for both on and off-net calls whilst for Kes. 20.00 the on-net rate is Kes. 4.00, while calls outside the network will cost Kes. 5.00 per minute.
Per second billing applies on the Masaa Tariff, which takes effect starting August 24 to September 23 and is primarily targeted at Safaricom’s prepaid subscribers.