The state of the Kenyan mobile web (June 2010)
Just found out that the latest Opera State of the Mobile Web for Africa Report for June 2010 came out this week. Interestingly, the research findings reinforce the fact that the mobile web is becoming more and more key in Africa. Some of the highlights of the findings are as follows:
- The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.
- Some numbers: From June 2009 to June 2010, page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160%
- Growth rates in Africa: Sudan and Ghana lead the top 12 countries of the region in terms of page-view growth (4,645.6% and 916.5%, respectively). Sudan and Ghana also lead the top 12 countries of the region in growth of unique users (1,225.0% and 498.8%, respectively). Kenya leads the top 12 countries of the region in page views per user, with each user browsing 639 pages on average each month.
- Facebook, Google and YouTube all do well in Africa. Facebook is the top-ranked site in six of the twelve listed countries, and Google is ranked #1 in the remaining six countries.
- Nokia remains the most popular handset brand in Africa, followed by Sony Ericsson, Samsung, and LG.
In addition to the above highlights for Africa, a snapshot of the state of the Kenyan mobile web is as follows:
- Page-view growth since June 2009: 278.6%
- Unique-user growth since June 2009: 171.9%
- Page-views per user: 639
- Data transferred per user (MB): 6
- Data transferred per page view (KB): 10
Top 10 sites in Kenya (# of unique users):
Top handsets for June 2010 in Kenya:
- Nokia 2330c
- Nokia 5130 XpressMusic
- Nokia 1680c
- Nokia 2680s
- Nokia 2600c
- Nokia 2700c
- Nokia 3110c
- Samsung SGH-E250
- Nokia 2630
- Nokia 6300