Kenya’s YU mobile network to enter Uganda.
Kenya’s YU mobile network is set to go regional by starting operations in Uganda later this year. India’s Essar Group, and owners of Essar Kenya Limited who operate the YU mobile network have been granted a license to operate in Uganda. It would seem logical to make YU an East African mobile network brand since many Pan-African mobile networks have been using the the same strategy such as Zain, MTN, and Vodacom. However, the last time I checked Uganda had around four mobile networks already operational in the form of Orange, Zain, Mango and MTN – can the market therefore sustain a fifth entrant into the marketplace? Something’s got to give and its at times like these that consolidation in the form of mergers and acquisitions start to happen. The full story on YU’s regional push can be read at the Business Daily here>