Mobile Tagging and 2d Barcodes.
I recently found out about mobile tagging which has really taken off in Asia and parts of Europe. Mobile tagging uses special 2d barcodes to link people from offline materials to mobile/non-mobile internet pages. It is interactive marketing in its truest form! Existing or prospective customers see something that interests them, they scan the 2d barcodes with their standard camera mobile phone and they are instantly connected to your mobile/non-mobile internet page. In a nutshell, mobile tagging makes offline media interactive.