Building Brands through Mobile Applications.
Here is a great advertising age article I picked up on the future of mobile applications and their significant relevance to the future of marketing and engaging brand experiences. Its amazing how the future is arriving and what the implications of such developments will have for Africa’s digital marketing landscape -Â especially considering that its the fastest growing mobile market in the world! I dread for the ad agencies, companies and brands that do not take heed! Like William Gibson, the famous author who quoted the term cyberspace said, “the future is already here, its just not very evenly distributed.”