Mobile Tagging and 2d Barcodes.

I recently found out about mobile tagging which has really taken off in Asia and parts of Europe. Mobile tagging uses special 2d barcodes to link people from offline materials to mobile/non-mobile internet pages. It is interactive marketing in its truest form! Existing or prospective customers see something that interests them, they scan the 2d barcodes with their standard camera mobile phone and they are instantly connected to your mobile/non-mobile internet page. In a nutshell, mobile tagging makes offline media interactive.

Below is an example of a 2d barcode I generated for myself using the QR (Quick Response) code standard that I created using the free Kaywa QR Code Generator:

qrcode

Let’s talk: Social Media for Small Business

In “Let’s talk: Social Media for Small Business,” respected author John Jantsch, of Duct Tape  Marketing, breaks the concept of social media down into easy to understand pieces. With the help of this e-book you’ll generate new business and capture the hearts and minds of new customers. You can download the free ebook here.

President Mwai Kibaki signs controversial Communications Bill.

Earlier this evening, President Mwai Kibaki signed into law the (seemingly?) controversial Communications Amendment Bill 2008. This breaking story has been captured online at the both the Daily Nation and East African Standard web sites. The Bill has been signed even as Kenyan Media, in particular, and Kenyans, in general, have expressed concerns about the Bill as there are aspects about it that will (potentially?) seriously limit media rights in Kenya and also affect Kenyans freedom of expression and privacy.

There are aspects about the Bill that address some long standing issues such as internet e-commerce which is very overdue for Kenya so one has to take a balanced view of both the positive and negative implications. In trying to better understand the issues surrounding the Bill, I found the following interesting links to blogs and news sources that provide some good insights on the Bill, both for and against the same: